We’ve been in the business of running online surveys for a long time now, seeing the industry grow and flourish over the years. Those of you who’ve completed many surveys have probably encountered a few key questions that you want answers on, especially if they’ve been causing frustration or concern.

Our aim is to be as transparent as possible with our users, whether you’re a loyal Opinion Outpost regular or just getting started, as we have done in our previous Debunking the Myths of Online Surveys blog. The Q&A content below reflects our commitment to providing honest answers to your common questions, just as you answer ours in our online surveys.

What is a demographic?

A demographic is defined as a specific section of a population – meaning it looks at a group of individuals that share a unifying characteristic within a wider range of people. These are typically factors like:

  • Race
  • Sex
  • Age
  • Location

There are many more demographics out there, including some very niche ones, but these examples should give you an idea of the most common demographic questions you will encounter.

What is demographic data?

This is what you get at the end of a survey where you have gathered demographic information on participants. It helps you to understand who has completed the different questions, and allows you to discover patterns within answers.

To provide a demographic data example, you might find that male respondents between the ages of 18-24 all provided the same answer for a certain question. This gives the people who commissioned the survey useful results that can then be used to inform their future decisions or actions.

What is demographic data used for?

There are a wide range of uses for demographic data within a survey. It can reveal how certain sections of a population think and gives insights into how you can better relate to those groups.

If a business or organisation wants to speak to their target demographic through their advertising or brand messaging, they need to understand what that demographic wants to hear.

Demographic data in surveys can give them information on common interests, what content they should write about on their social media or blog, which devices different groups of people mainly use, and more.

Why do surveys repeat certain questions?

Speaking specifically about our surveys, each one needs you to confirm certain details about yourself. The surveys themselves can come from different organisations, so the potential answers can vary ever so slightly – even if yours don’t.

Although you’ll have filled out your details when you joined Opinion Outpost, those same questions will need to be answered for each survey you complete. The initial questions when completing your profile are there to help match you with relevant surveys, while those questions in the surveys themselves are there to confirm your answers.

Is my personal data safe?

When we ask you for your demographic information, whether that’s to complete your profile or respond to a survey, all your details are safe – and will remain 100% private and confidential.

We only provide businesses and organisations that create surveys with us the information they need to know. We follow the codes of conduct from market research governing bodies (ESOMAR, MMR, MRA) to the letter.

Will you make it easier to complete surveys in future?

We are always looking for ways in which we can improve the survey experience for our users. Time is money, after all – and it’s one of the many reasons our users decide to spend time filling in our paid online surveys. Removing duplicate questions is something we’re looking into, so you can invest more effort into sharing your opinion with those who want to hear it.

How can I get started with surveys?

When you sign up to Opinion Outpost, you’ll have to fill in some essential information as part of that process. That’s all you need to do in order for us to recommend specific surveys to you, where businesses and organizations are interested in hearing your views.

If you haven’t already got a profile with us, then you can get started right away – create an account with us and we’ll get to work finding surveys so you can earn a variety of rewards.

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